We discovered Baindoux, a brand where you feel freedom and timeless elegance of the golden years of the Mediterranean, from St. Tropez to Marbella.

There’s never an easy time to build a new fashion label. So why is it that some brands are suddenly worn by everyone in a short period of time? We know that consumers have the desire for greater connection—with the brands they love and with each other— Baindoux took advantage when they enabled connection through social media. Baindoux establish meaningful relationships with consumers by acting as connectors first and sellers second. They have the social power to connect people with similar mindsets and ideas which is what consumers want.

“So it was that I was walking in Amsterdam with my Baindoux bucket hat and before I knew it I was drinking coffee with the designer from Baindoux that I met by chance – and so it happened that I participated with a group in a photo shoot in Marbella that were not only lovers of Baindoux, but also became friends”.

You can certainly say that Baindoux goes further and that its more a lifestyle rather than just a brand. And this is perhaps the key to authentic relationships and Baindoux’s success. Consumers want to learn more about the people behind their favourite brands. It’s proven that consumers do feel more connected when a brand’s CEO is active on social.